GUEST POST: Ian Preston from 3 Degrees Social
TOP 10 REASONS WHY MOST PEOPLE ARE NOT GETTING BUSINESS THROUGH LINKEDIN
Quite often simple ideas, which can be easily implemented, can have a massive impact on your business.
LinkedIn is one of the most cost effective ways of marketing your business yet it is HABITUALLY UNDER UTILISED.
Over 15m people in the UK use LinkedIn yet quite often their profile is no more than a glorified CV with a covering letter! They don’t realise the power of LinkedIn and what it can do for their business in terms of more leads and orders.
LinkedIn allows you to Find, Connect & Engage with more ideal prospects getting you straight to decision makers and missing out ‘contact preventers’ (you will know them as ‘gatekeepers’, PAs and receptionists etc.) All of this WITHOUT any cold calling! You can also position yourself for people to easily find and contact you, AND IT IS SO SIMPLE.
Here’s why most people are missing out:
- THEIR HEADLINE DOESN’T SAY “WHAT’S IN IT FOR THE READER”
- THEIR SUMMARY ISN’T FULL OF COMPELLING COPY
- THEY DON’T HAVE ENOUGH CONNECTIONS
- THEY DON’T HAVE ENOUGH RECOMMENDATIONS TO BUILD THE RIGHT CREDIBILITY
- MOST RECOMMENDATIONS ARE NOT WRITTEN IN A SPECIFIC ENOUGH WAY
- THEY DO NOT HAVE A PROCESS FOR CONNECTING WITH THEIR TARGET MARKET
- THEY DO NOT KNOW HOW TO ACCEPT CONNECTIONS IN A WAY THAT GENERATES LEADS
- THERE IS NO FREE VALUABLE INFORMATION FOR THE READER TO DOWNLOAD
- THERE ARE NO VIDEO TESTIMONIALS ON THEIR PROFILE
- THERE IS NO OTHER VIDEO OF INFORMATION TO BENEFIT THE READER
- THEY DO NOT “OVER DELIVER” AND “WOW” THEIR TARGET MARKET [Hence the 11 items :o)]
If you are serious about getting business through LinkedIn then there are two key components that you need:
- You need a powerful personal profile that gets you found when your ideal contacts are searching on LinkedIn. This needs to be compelling & full of evidence of the value you give so that when you find and connect with people, you gain instant credibility with your reader.
- You then need a clear strategy to find, connect and engage with your prospects.
If you want to start your journey to being, not in the top 10% but in the top 1% of people who really know how to use LinkedIn to get more business and make more money, then we need to talk.
Please ring me, Ian Preston (The Man Who Makes Things Better) now on 07504 056368, or email me at [email protected]
I’ll even give you a FREE 20 minute critique of your current profile!
I look forward to hearing from you.